It was March 21, 2006, 9:50pm, when Jack Dorsey (@Jack) the CEO and COFounder of Twitter ” twitted his first message” – “just setting up my twttr” wile his team members would often rack up hundreds of dollars in SMS charges to their personal phone bills, but i must admit, I been there for years, and wile this social media platforms allows us to integrate one with each other ‘ FOR FREE ‘ Yes social media is free, some of us and especially businesses and companies, still don’t take 100% advantage of it. Did I mentioned Social Media is Free?
But let me come back to Jack Dorsey, the CEO and Founder of Twitter, Yes that was the very first tweet message on the platform, and it was just the beginning of what we know today ” Twitter ” – just setting up my twttr –
Lets talk a bit of Business now, Twitter With 70% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. Yes thats right, this days with one tweet you can reach the CEO or President of ”You Name Company ” or your favorite artist, musician or bloger/vloger. It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. You may have mastered the basics by now and know your tags from your trends, but there are some next-level tricks and ideas that often get missed out. I am going to tell you one or two tips and strategies.
Here and bellow, are a selection of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. Step up your social media game with these Twitter marketing tips to get you standing out from the competition. So lets get started. Did I mention? Twitter is Loud?
Create Lead Generation Cards
Every tool reducing the number of steps in capturing a lead should be explored, do pay attention, and while links that get people to your site or landing page are great, why not get people subscribing to your mailing list with one click in Twitter? Who’s in?
These lead generation Twitter cards will allow you to capture an email address and the Twitter account attached to it. If you like, you could follow mine’s example (see above) and use an offer to entice people to sign up. Just to remind, to use Twitter Cards, you must sign up for Twitter Ads Manager.
So lets come back now in the subject of Twitter Cards, which they found that the leads from Twitter had a 40% higher email open rate than other recipients of their newsletter, and a 50% higher click rate. Why? well its called Infographics, and according to psychology, the human brain stimulates curiosity much better to graphics integrated with writing and not just a simple few characters text and pretty much thats it.
In your Twitter Ads Manager, creating lead generation cards are easy to set up, and encourage visuals to attract your audience’ attention. They could be used for promoted Tweets, or even pinned to the top of your feed to capture visitors to your profile. Have you Captured yet someone’s Attention?
Discover Leads In Twitter Chats
Next, lets move in twitter chats. A Twitter Chat is a hotbed of people interested in a particular niche, so find one that aligns with the audience you’re aiming for and join in. You’re not there to sell? or do you? wait, is nothing wrong with that but that’s a quick way to be ignored and shunned – but you can look at who is chatting and pinpoint high quality prospects to start a relationship with. And that’s a perfect opportunity to connect with people via helpful comments and casual interactions.
Let’s say for example, a holiday company posting gorgeous pictures of a particular beach in a chat about travel, and adding a fact about the location. They’re not specifically selling flights and hotel packages, but they’re making a valid contribution to the chat in a manner that’s relevant to their business. Could this makes sense?
Use IFTTT To Post Your Instagram Pictures
Well unfortunately, Instagram pictures will only appear as links on Twitter, hello? Instagram? I am sure one day this will be rectified at least wile i grow a full white beard as technology moves forward and so our brains do but coming back in the subject, this can lower your engagement rates as your finely crafted Instagram images won’t appear in peoples’ timelines.
Ideally, you want to avoid this as Tweets with images receive 18% more clicks, 89% more favourites, and 150% retweets. Luckily, if your Instagram content also suits Twitter and you want people to see them in their timeline with minimum fuss, there you go here, click the forward link, you can use IFTTT (If This, Then That) funny name isn’t it, but this site automatically upload your Instagram images to Twitter. They will then show up in people’s timelines like regular images.
David made a brilliant video regarding the IFTTT, see bellow. Give it a go.
Strategically Look At Which Hashtags To Use
Hashtags, yes this is a subject we need to talk, and can make a big difference to whether your Tweet is discovered by people outside your community or not. But if it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen. You can also use Twitter’s analytics platform to see how many impressions your hashtagged posts have received, which can help you to understand which hashtags are getting you seen. Makes sense?
Tag Relevant Profiles In Images
While this may seem like a small point, did you know you can tag up to 10 people in a Tweet image? Twitter recently introduced the Image Tag and used strategically this means you can actually tag 10 additional accounts that would have affected your character limit in the original Tweet. If you’ve produced a piece of content with input or examples from multiple people, this is a great way of alerting them to your post and boosts your chances of extra engagement. Have you yet? But alternatively, it could be used to tag relevant celebrities, competition winners, or other profiles under your brand umbrella, or why not yourself?
Create A Calendar For Potential Real Time Opportunities
This is a good one and i have to give credit to KitKat, yes the chocolate bar that some of us quite enjoy it, but heres the thing, Twitter is the perfect platform for real time marketing, an on-point response within minutes of an event can shoot your social profile through the roof. Some events you can’t plan for, but others are. On your calendar, do you have a calendar? if yes its time to pull it out and mark out dates for major events that are relevant to your audience or culture as a whole. Either have something to produce, or be on the look out for ways to respond. To help you get you started, Twitter has produced a calendar of upcoming events to help you ‘own the moment’.
Here’s and a perfect example of responding to an event in real time would be this one from KitKat.
Any iPhone launch is going to generate a lot of coverage, KitKat’s team were tuned in and ready to respond to the iPhone when it was released and ended up bending in the pockets of some customers, KitKat produced this image in 30 minutes, which generated thousands of re-tweets in the first hour. Well thats called ”taking advantage of the moment ” And so, then sometimes look left or right, as you never know what comes up. I kinda made it a habit.
Share Content More Than Once
Not everyone can be on Twitter at all times, and most people won’t make a point of visiting your profile in case they missed something, so don’t feel shy about sharing your content multiple times. Yes, that means quite a few times. And just to mention, if you run out of characters, at one point, you may have questioned why you can only Tweet 140 characters? The reason for such a specific limitation is Twitter was originally designed as an SMS mobile phone-based platform. 140 characters were the limit that mobile carriers imposed with SMS protocol standard. Twitter eventually grew into a web platform and the 140-character limit now doubled to 280-character tweets, doubling the previous character limit, in an effort to help users be more expressive. So now you can Tweet?
But lets get back in the subject,
On average your second post of a piece of content will receive 80% as much engagement as the first time you Tweeted it. An added bonus of this is that you can experiment with different text or images when sharing the content and compare performance to help with your Tweeting strategy going forward. Have you already experimented?
For example, I found that Tweets with URLs in the middle are more likely to get retweeted than Tweets with URLs at the end. If this isn’t something you’ve tried on a previous Tweet, give it a go now. I tell you, the consumer is an interesting shifted mindset, and so yours shod be as well…optimized for the now.
Tweet At Optimal Times For Your Audience
This is very important, and if you don’t know yet, you shod, but is a must to know your best time to Tweet by hour, and an understanding of what your audience is likely to be doing will help too. I am not saying you need to have some sort of Jedi mindset, but i am pointing the SCARF strategy (status, certainty, autonomy, relatedness and fairness) One or two of this words will have perfect sense with what I mean and I do recommend to research a bit the ‘ SCARF MODEL’ equation.
So, lets get back in subject, for example, if you’re a coffee chain aimed at young professionals, there is a good chance that their day will be full of meetings which generally start or finish on the hour. So Tweeting just before or after will catch people as they are waiting for their meeting to start, or as they’re leaving it, perfect to get your cup on their mind. This will help to nudge your engagement rates up slightly as you adjust your posts to suit the lives of your audience. Just my tip.
Import Email Leads Into A Twitter List
If you’ve worked hard to build up an email list, why not see if you can strengthen the connection on Twitter? With an email integration tool, you can match contacts in your email database with their corresponding Twitter accounts. You can then keep up with these warm leads on Twitter, strengthening the relationship you have built with them. I recommend WOOBOX, is great for Facebook integration as well Twitter.
This is Important, do pay attention.
Now with just a couple of taps, people can weigh in on all the topics they care about. And if will be one thing to subject an opinion that may point a question you may ask in your mind, related to a business strategy or just to test the audience for your Brand, then you shod POLL. Yes ladies and gentlemen’s, thats how you test the market, by experiencing, you need to ask you audience the opinion and never be afraid to ask, you will be surprised how results may trigger a light ball in ..somewhere around your head ”Hmm…apparently I was right..or wrong” the mind said. So use Twitter Polls then.
Optimize Your Profile For Getting Discovered
Having a heavily re-tweets post or receiving a ton of shares is great, but don’t forget there will be people who may find your profile of their own accord. For these people you need to ensure that you’re both easy to find, and it’s clear what you do when people arrive there. Have a cover photo that ties into your latest campaign, include your website link, and have a pinned post that gets across a key message or link. You also want to think about your bio, as this will help you appear in searches on Twitter. Its all about SEO here. But while you want to have a standout, unique bio, it’s no good if it doesn’t help anyone discover your profile. Make sure you weave in key industry terms so that people can easily find you. If you’re just starting a campaign, then it may be worth looking at ways you can optimize your whole social presence. It can be achievable, be patience and it will all click.
Add Commentary To Shared Content
And here I am at the last subject on this twitter talk, but If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece. This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader. It also shows your company is staffed by people clued up about the industry they’re in, helping to establish brand trust. Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship.
I hope this article helps a bit, and remember, patience require some tactics, it will all click, you just have to hustle.