The Discipline To Make That One Piece of ‘You’


Hopefully I haven’t disturbed you with another Article, but here’s a picture of a monkey with a top hat to brighten your day. Now let’s hope your day is that brighten so I can make my way. Shall We?

Here’s to the lazy ones, to the brave ones, to the naughty ones and to the k..ookie ones…I genuinely believe in my heart and soul that a single piece of content can change your life, if you crave that much for your ‘named career’.

As the viewer, the creator, or the consumer it doesn’t matter. Every single one of you and me as well, have experienced a moment where a song, movie, or book has fundamentally changed the way you see the world. I remember in ‘a somewhere ’94 of such a summer’ when Notorious BIG dropped “Juicy”, he painted such a clear picture of a musical piece of information that I can still feel it in my gut today. One of such a gut, I guess.

I’ve been thinking about this a lot lately, especially with the recent passing of icons like Bourdain and Kate Spade. If you’re cynical about the power of a single piece of content you are abut to make, I challenge you to go read some of the tributes posted to the about two of them. People are recalling specific episodes, scenes, interviews, podcasts that had such an impact on the way they see the world, that they felt strongly enough to SHARE it themselves with the world on Instagram or Twitter or Facebook.

What’s the difference between you and them? They decided to DO. They decided to earn your attention, to earn your respect, they decided not just to speak their truth but to over communicate it, they decided to roll the dice on executing on their dreams and pursuing their passion. GO look at their back stories, a short order cook in a shit restaurant, a personal assistant for a fashion exec, they weren’t born in a Michelin Star restaurant, they weren’t handed a global fashion brand.

Pardon my French here, but It just came out. That was how I feel about patience, now lets talk about discipline.

Discipline is a concoction of ambition, self confidence, patience and execution. And so, WAKE UP!!!


The grind isn’t glamorous, the dirt doesn’t taste good isn’t it. You need start making yourself painfully uncomfortable TODAY, right NOW.

There’s too many of you coasting, and I promise you coasting isn’t grinding. One of the biggest misconceptions I see in the market place today is that people think there is a middle ground. There is no middle ground, life is constant motion, you’re either going forward or backwards. When I hear coasting, I hear going backwards. There are far to many of you spending too much time in the cereal aisle deciding on Captain Crunch or Special K, instead of learning what dirt tastes like. You have to take the momentum you’ve built up or lack there of and stop taking for granted that you are living during a time where it has never been easier to create, never been more convenient to share.

Are you an Artist or a DJ? Here, take a piece of software called Ableton, roll it in your computer, learn the fundamentals, create a little loop, ad some creativity on top and you just created a piece of content, personal to you, is that easy. You don’t really need too many sounds to create good music, some of the best music is only a few simple and fundamental ideas.

It has never been easier to create, be and conquer the shoulders of giants, in no time. You don’t need anymore a publisher or whatever you call it… to publish your voice which you called a book, you don’t need anymore a music label to say yes or no to your music like you will depend on it or so, when you can just easily monetise on your passions by just making a youtube channel and vlog the story out of you or release music on your self proclaimed label without endorsement by others. Yes, others are doing it, and so you can as well. You live in the most perfect time on this planet to be what you really want to be with just the power of internet and digital and a few tools or I shall be more straight ‘A laptop and a Smartphone’ thats what you need to make the mark of you in the Industry. Your desired Industry.

And just to remind you again, you are living during a time where it has never been easier to create, never been more convenient to share.

In a time where so many suppress sharing their truths, you need to over communicate yours.

My friends, it’s not difficult, I’ll continue saying this until my last breath. The infrastructure is there, the channels have been built, there is no middle man to decide whether your pictures are pretty enough, your words are clever enough, your music is awesome enough or not, if your movies are entertaining enough or not. It’s just you and the audience, you and the market, the choice is yours.

You can spend your time in the cereal aisle, or you can start creating the single piece of content that’s going to change someone else’s life, any maybe yours.

Artist, DJ, Musician, Writer, Chef, Painter, Snapchat Queen and King or whatever you call you self, what’s holding you back is judgement, judgement is the poison that stops so many of us from going ahead, what saddens me is that when the final score is posted the boos and cheers will have no impact. Realise that. Oh and when someone told’s me’s false. She knows who, but she means quite a bit to me. Even if she’s a hard cookie.

I was talking about the top hat monkey ..from above…HAHA. Just my 2 cents. Hopefully will brighten your day, everyone.


Here’s my ask.

Just let me know how I can help you. If you’ve been reading this blog, and you think there’s something I can give you some advice or direction on, hit me up.

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Author: Isaac Bjørn

Isaac Bjørn is an Author, Entrepreneur, Philanthropist, Consultant, Composer Of Algorithmic Music & Algorithmic Art and a Pigeon Fancier. When’s not working he likes to read books, think's about why things are the way they are and how things are going to change. He’s also fascinated by philosophy and has an insatiable hunger for specialized knowledge.