A Letter To The Competitive.



You are in competition with thousands of musicians, dj’s and artists to get the music career opportunities you want. Isn’t it?

One of your biggest challenges in the music industry is overcoming all the massive competition you face in order to make it.

I have good news for you: Both statements are…FALSE!

Truth is, you have very little competition in the music industry. Record company executives desperately seek musicians to offer lucrative record contracts to… but they struggle to find people who are worthy of such a deal. Yes, you read correctly my Dear Artist!!!

This is very GOOD news for you…obviously. It means that becoming successful in the music business is not nearly as hard as you might believe right now and you don’t need to worry about other musicians in the music industry.

Artists who always make it in the music business do not care about their competition. They focus on becoming the right type of person that record companies are attracted to. This makes it very easy to get music career opportunities that other musicians, artists and dj’s only dream about.

But First, do you have the personality and mindset that record companies look for? If you are not sure then you came at the right place. Just let me know how I can help you!!! Are You A Young Millennial? Are You An Old Millennial or Mid-Age Man Or Woman? Do You Struggle In Finding The Right Path In Your Career? Imagine Having Someone That Can Guide You On a Daily, Weekly Or a Monthly Basis, Towards Your Unique Goals. Imagine Having Someone That You Can Ask and Receive The Right Tailored Advice That Could Implement a Shortcut To Your Accomplished Success and Surviving The Thriving. Whatever The Cause I Can Help You. But for now let’s coming back in this Article.

Why Being Afraid Of Your “Competition” Sabotages Your Music Career?

Overcoming your music industry competition is very, very easy to do. The first step is to let go of your fear. This becomes easy when you learn who your perceived “competitors” really are. But first let me tell you one thing, the vast majority of musicians have attitudes, habits and beliefs that make success impossible. These include:

1.Fear Of Failure. Many musicians, artists and dj’s fear what happens “if they try and it doesn’t work out”. Here I want to point an excellent example, an Artist that brakes the rules of the Industry with no fear at all or such ‘if it didn’t worked out’ She is Nina Kraviz and represent the Female Power in such a dominated Industry by mostly mens. In my opinion, the girl made her way on the shoulders of giants with hard work and overcoming the rules of A or B. And If you don’t believe me, go look at the comments section on a post that has ANYTHING to do with Nina Kraviz. 

Back in the subject, as we pointed those who fear. The Artist. The DJ. The Musician.

They fear not earning enough money to support themselves through music. They fear looking like a failure there in the middle of the crowd, being too old, not being talented enough, not being that good looking – enough, and more insecurities to name a dozens more.

I remember once a saying from one of my mentors Mr. Sven Vath ’ It takes some serious size balls to actually look your eyes in the crowd’

Back in the subject now. These musicians focus their time and resources on avoiding failure instead of moving towards success. They either do nothing at all to build their careers or try to build a backup plan that pulls them away from their true goals. How sad!!!

2.Fear Of Success. (Yes, You Read Correctly) Artists, DJ’s and Musicians who fear success sabotage themselves on the brink of a big breakthrough in their careers. They worry about:

  • What others will think when they become successful.

  • Whether they are worthy of big success.

  • How hard it will be to sustain their success after they make it.


This fear stops many Musicians, Artists and DJ’s with GREAT potential from reaching their goals. And I could name a few now but…maybe I shod leave the creativity for others.

3.Fake Passion And Desire. Many Artists, Musicians and DJ’s say they want to be successful, but they don’t want it bad enough. Most aren’t proactively working on creating their success. They wait for success to simply happen to them. Others fake their desire by becoming reckless. They live their lives as starving artists, expecting success to come after they struggle long enough. How sad..and I am sorry for them but…once a wile ago, someone told me a saying ‘Success you may only pursue, or you may never have it’ I leave this quote with you for now!!!

Music Companies can easily see if your desire is fake or real and that’s why many Record Companies desperately seek Musicians, Artists and DJ’s to offer lucrative record contracts to, but they struggle to find people who are worthy of such a deal. They pay attention to your actions much more than to your words and intentions. In an Ocean of DJ’s, Musicians and Artists only few deserve such a deal. But the good news is that wanting success bad enough does not mean you must struggle for years before you make it. In this nearly digital era with all the tools in your pocket called ‘a smartphone’ success can happen over night. Here is an example: Open a youtube channel and vlog the sh..t out of you until you finally gone VIRAL. Then let YouTube pay you $0.5c per view. I sometimes wonders how good life can be when you got at least 3M views on your vlog. I let you do the math how much you can bank. Well there you go, an example of Success..I guess!!! Oh wait, I forgot to mention the taxes!

4.Procrastination. Many Artists, DJ’s and Musicians  complain that they don’t know what to do to grow their careers. Fact is, figuring out what to do is not hard. Getting yourself to DO the right things is the much bigger challenge. Unfortunately this days millennials are so f..ing tired and lazy like they are on sleeping pills at most times. Do a search on instagram or twitter on hashtag #tired. You will be amazed how many millions of them are. I guess now I finally have a subject for Post Malone tattoo that reads ‘Always Tired’ under his eyes. Welcome to Millennials Generation!!! Well, I am one of them too.

But here is a common example: many artists agree that a proven music career mentor would help their careers grow much faster and easier. Yet very few other artists get music career training of any kind. The rest say: “I can’t afford it” or “I’m too busy for music career training” or “I’m not ready for mentoring right now” or “I’ll probably do it later”. But here’s one thing, look at their feet’s and see what they wearing. I bet is the latest nike’s and Adidas or Gucci’s worth hundreds of £$€. I guess for the fancy things theres always spare to flash some cash.

These reasons are simply excuses to justify procrastination, fake commitment and fear. We all have time and money for things that matter most to us. Yet it’s much easier to make excuses than to do what it takes to become successful…how sad!!!

5.Lack Of Commitment. It takes long-term commitment and perseverance to reach ambitious goals. Most Artists lose sight of their goals when faced with adversity, challenges and frustrations. Their commitment fades away and they stop taking action. And I’ve been there too. But look at me now. I am a one man band in a charity organisation helping individuals from streets, prisons, drug addicts and alcoholics, helping them integrate in society slowly how I can with actionable steps. I am also a Consultant to multiple Business, helping them make good business decisions in their organisations and I am also an Artists, Author with 13 books scheduled to be published and I keep going. All by my self, and you know what, I don’t damn complain about one thing. I just jump in and execute what I have to do to get me where I want. One step further to my definition of success. And you can do that too. It takes time and practice, routines and a carefully selected mindset. Let me know if I Can Help You. Don’t be shy to get in touch. I am here to listen and help you.

And so thats the 90% of Artists, Musicians and DJ’s have or do at least some of these things. These qualities instantly disqualify them from receiving big opportunities to grow their careers. And don’t be offended if you feel your there too or probably your not there ..yet too,  I’ve been there too. And many others too. But heres the good news, you can get better too. 

And Now The Final Chapter And The 3 Keys To Your Music Career Success!!

Want to elevate yourself to the top 10% of all Musicians, Artists and DJ’s in the world? Overcome the simple issues that kill your music career success. This instantly lifts you to the top of your so-called competition. Yes, it’s really that simple!

Key 1. Learn to choose what matters. You must choose to do the things that move your career forward. Learn what you need to do to become successful. Then commit to taking consistent action on what you learn. And also learn to say NO to the things that don’t matter. I recommend an excellent book that has been my servant and still is’ The 80/20 Principle.

Key 2. Learn the difference between an expense and an investment. An expense takes money out of your pocket (or time out of your life) and that money or time never comes back to you. Paying for high-speed internet, mobile phone or cable TV are examples of financial expenses. Spending time on Facebook, partying or watching crap – binge TV are examples of time expenses. And let me point this ‘You only have a life on this planet, not one and a half’ Make sure you remember that. Live life with an end in mind. Yes, you will die at some point. And to mention, an investment is something you invest your money (or time) into to get long-term value in return. Investing time to learn about the music industry, getting music career training, joining a music business mastermind group are examples of investments into your music career, company, organisation or you name your Investment. I my self, I think I done the best decision recently to enrol my self in a Ableton Master Diploma at Point Blank Music School here around the corner In London/UK. And I am still one man band in all I do. No complain at all. You must seek to minimise expenses and maximise investments. Whats’s your Investment that will Snowball in 2 to 3, 5, 15, 20 or more years from now?

Key 3. And the last, replace “I should” with “I must”. Stop saying: “I should invest more into my music career” or “I should stop procrastinating on reaching my goals” or “I should learn more about the music business”. Saying “should” gives you a way out and makes it easy to avoid taking action. This mindset lacks urgency and commitment. This is the mindset that most of your competitors have. This is why they virtually always fail. And you are not a competitor if you read this Article and take action now. You are a winer and you just won at life. Successful pro Artists, Musicians or DJ’s think and act with a much higher sense of urgency. They say “I MUST invest more time into my music production or DJ career or your named career”, “I MUST stop procrastinating on reaching my goals” and “I MUST learn more about the music business or why not get better at my Health, Wealth, Love and Happiness ” This mindset refuses to accept anything but success. It ignites the fire under your butt to do what you must do to make it in the music business or your desired goals/business. These simple changes in your attitude make it easy to beat your competition and become a successful professional Artist, Musician DJ or your named choice of ….Success.


Here’s my ask.

Just let me know how I can help you. If you’ve been reading this blog, and you think there’s something I can give you some advice or direction on, hit me up.

But thanks for stoping by, and reading this article, if you love what you see, come back.

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Are You A Young Millennial? Are You An Old Millennial or Mid-Age Man Or Woman? Do You Struggle In Finding The Right Path To Health, Wealth, Love and Happiness? Imagine Having Someone That Can Guide You On a Daily, Weekly Or a Monthly Basis, Towards Your Unique Goals. Imagine Having Someone That You Can Ask and Receive The Right Tailored Advice That Could Implement a Shortcut To Your Accomplished Success In Finding Romance, Finding a Clear Process To Financial Freedom, Finding Your Health From Surviving The Thriving And Finally, Finding Your Happiness To Build That Self-Esteem by Securing The Inside And Outside Insecurities.

Whatever The Cause I Can Help You Have That Right To Feel Good About Who You Are With One-On-One Sessions Tailored For You, Bit by Bit, I am Here For You To Help Improving What I call ‘The 4 Pillars Of Good Life’ Health, Wealth, Love and Happiness.

Please Get in touch If I Can Help You With Anything To Everything In Between.

But for now, To Your Success!


Author: Isaac Bjørn

Isaac Bjørn is an Author, Entrepreneur, Philanthropist, Consultant, Composer Of Algorithmic Music & Algorithmic Art and a Pigeon Fancier. When’s not working he likes to read books, think's about why things are the way they are and how things are going to change. He’s also fascinated by philosophy and has an insatiable hunger for specialized knowledge.