Do you use Pinterest for your business?
If you think Pinterest is just a website for pretty images, food recipes, and DIY projects, then you are missing out BIG TIME! Pinterest is one of the most powerful search engines out there and bloggers, marketers, infopreneurs are using it every day to get massive traffic and exposure for free.
Most companies open a Pinterest account, pin their content and re-pin other people’s material. While that’s a great place to start, it’s the bare minimum. But lets see how it works.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an (SEO) search engine optimization mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Pinterest is replacing Google as a search engine for a lot of people. Therefore, for the best results, treat Pinterest as the visual search engine it is. Pinterest is now suggesting things readers might be interested in, and they get these suggestions from words used in pin descriptions.
When using Pinterest as a marketing tool for a business, keep your ideal customer in mind. Strategically name your image files and choose text for your board and pin descriptions that would attract those ideal customers.
When Pinterest first started, they gave you suggested board topics. They still do, to a lesser degree. Instead of going with bland, suggested board titles, take yours up a notch.
For example, one of the boards assigned lets say is titled “Food.” If you want to add some personality to it, switch the food board’s title to “Makes Me Say Yum.” In hindsight, that wasn’t a very good SEO approach but after a change to “Recipes that Make Me Say Yum.” Just adding the word “recipe” to the board title increased the visibility in Pinterest search results.
#2: Watch Audience Engagement
One difference between successful and unsuccessful Pinterest strategies is your level of engagement. It’s one thing to pin your content and occasionally re-pin the content of others. It’s another to strategically interact with those who are re-pinning, favoring and commenting on your content.
Keep an eye on your notifications and reach out to those who are already engaging with you. Like and re-pin their content. If appropriate, invite them to pin to one of your group boards. You can even message other pinners (if you follow each other) and see if there’s something you can do to help them out.
Reviewing your notifications on a regular basis is also an excellent way to monitor which of your pins are popular with your audience. This also reveals which topics people are finding you for and which topics are trending. Maybe you’re getting a lot of engagement because someone influential re-pinned you. This is information that could slide by if you’re unaware of who is pinning your material.
#3: See What’s Working
Businesses can now access Pinterest Analytics, so take advantage of that tool. Regularly review activity on your Pinterest account, such as top pin impressions, re-pins and clicks. This also helps you track what types of content people are interested in, and can help you make informed choices with the content you share and create in the future.
Also It’s best to check your Pinterest metrics monthly to get a more accurate picture of how pins from your site are performing. The life span of content on Pinterest is a lot longer than material on other social platforms. You can get a resurgence from certain pins a month later, a year later or even longer. If you check too often, it won’t give you an accurate reflection of your Pinterest engagement. Use whatever valuable information you gather from checking your metrics to update your Pinterest strategy on a regular basis.
Is your site mobile-responsive or just mobile-friendly? It should be both. Since increasing numbers of people use Pinterest on their mobile devices, it’s worth your time to test images not just on your desktop, but also on a variety of mobile platforms such as tablets and smartphones. Here is a great example of a well optimized mobile website, and yours shod look the same.
A few things to consider when assessing your site on different devices:
- Do the images you created for your content appear on the mobile version of your website?
- Are the images cropped off, or if text is used, is it readable on a small screen?
- Are your images pinnable?
- Do your social sharing buttons appear and do they work properly?
With all of the hard work you put into making your site look top-notch, don’t let mobile fall through the cracks. You could lose pins, traffic and sales if it’s not optimized for mobile visitors.
#5: Curate Content on Secret Boards
Pinterest, like all forms of social media, can take a lot of time. You not only want to pin your own content, but also search for appropriate pins to share with your audience. That’s why I like to use secret boards.
Log into Pinterest, create a board and save it as a secret board. When you have downtime, do some exploring. Find pins you like and would like to share later, and pin them to your secret board. It’s an excellent way to build up a stockpile, whether you have 15 minutes or an hour to devote to it.
When you have downtime, explore content to post in the future and pin your finds to a secret board. Then, during your busy Pinterest traffic times, go to your secret board. You’ll have content for future posts at your fingertips. And Don’t re-pin from your secret board. Go back to the original and pin it to the appropriate public Pinterest board.
These advanced tips may seem simple, but they’ll make a world of difference. By incorporating them into your Pinterest approach, you can increase your following and traffic to your website, which could ultimately result in more sales and leads. Success on Pinterest, like any social media platform, requires that you start with a goal and a strategy. Consistently incorporating the tips featured in this article can help you find your path to Pinterest success.
And now lets move to a bit more sophisticated step, How Place Pins actually Works!!!
Businesses now have two ways to associate their pins with a geographic location. In addition to rich pins, Pinterest introduced Pinterest place pins. Place pins use Foursquare‘s location API combined with Mapbox’s map technology. Plus, if a location you want to pin doesn’t show up, you can simply add it.
Brands can create a board to focus on places in a single city or country, or a board that focuses on similar places across the globe.
This tool is a dream come true for companies in the travel industry. Just check out Hotels.com‘s Hit the Slopes board of best places to ski, New York City: The Official Guide’s Free (and Almost Free) in NYC board and all of the #VXTraveler City Guides on Virgin America’s Pinterest page. Four Seasons Hotel and Resorts has a variety of place boards, showcasing everything from concierge suggestions to honeymoon destinations.
However, just about any company can think outside the box and come up with a creative way to use Pinterest place pins. Outside Magazine created a board, the past year, to share places across the United States that offer lots of outside recreation opportunities to their residents. Use place pins not only for your locations, but to share other places that would be of interest to your followers.
#a: How to Create a Pinterest Places Board.
To get started, select Place Boards in the menu from the upper left-hand corner of your Pinterest profile.
From there, click on Create Board. As you fill in the fields, make sure you select the Add a Map option. The Place Boards option has been added to the main Pinterest menu.
On the next page, start adding pins by clicking on Add a Place. Be sure the Add a Map option has Yes next to it.
Place pin boards display with a map behind them. This is where you assign a city location to your pin. Once you choose a city, your searches will return results for venues in that location. For example, Bonefish Grill has several locations across the nation, but only the Boise location showed up in the search.
Manage the location of your place pin by changing the city. As you add place pins, you can change the city location at any time, which makes it easy to share multiple locations for the same vendor on one map.
Now that you know how to create a board for your place pins, let’s see how you can use them in everyday promotion efforts.
#b: Map Your Brick-and-Mortar Locations
How great would it be if people who found you on Pinterest knew exactly where your nearest location is? Whether you have one location or a dozen, Pinterest place pins let you provide your customers with a visual guide to where they can find you.
Starbucks Coffee did a nice twist on this concept. They created a Store Design board and pinned the locations of their uniquely designed stores.
Starbucks’ Store Design board has pins for uniquely designed stores throughout the world. Create a Locations board to highlight your locations in one country or around the world. Whether you want to add a unique slant, as Starbucks did, is up to you.
#c: Pin Your Clients
Part of positioning your brand or business is pointing toward the clients you choose to work with. When you display your current clients on a map with Pinterest place pins, it’s easy to see how far your geographic influence reaches. You can also provide a link back to their sites so potential clients can see the companies you work with and what they do.
Create a Client board to showcase both the quantity and quality of your current clients to anyone who’s thinking of working with you in the future.
#d: Pin Ideas for Your Clients/Customers
Another option is to create a board with tips for your clients based on where they’re located. Simple Skincare created a places board called Winter Skincare Around the U.S. The board has skincare tips for different climates, and illustrates the best ways for the people in those regions to use their products. ” Salons, Spas’ Restaurant Franchises, Gym’s, NightClubs – Take a big Notice on this” to create boards with tips for your clients based on where they’re located – nationwide or worldwide.
As of this example, Simple Skincare has a places board with skincare tips for customers who live in different parts of the United States. If you can add tips for customers based on the place they live, that can raise your expertise level and the value of your brand.
#e: Introduce the Team
Every business is made up of employees, right? who come together and work as a team. They provide the product or service that makes your business successful. Pinterest place pins can help your customers to get to know your team as people.
Using place pins, map the hometowns of all of your employees, alongside their favorite restaurants or shops. Better yet, create a group board with all employees and let them pin their favorite places and spaces on their own. These insights give customers a glimpse of your team members’ personalities.
People like buying from people they trust. A board featuring employees helps customers get to know your team and build that relationship.
#f: Share Your Inspiration and Process
Every brand or business is inspired by something. Learning about that inspiration helps people identify with you. As of this example, i took Tundra Restaurant Supply in Boulder, Colorado – USA, created a places board to showcase their favorite places in their state, so the restaurants they work with could get to know them better.
Tundra Restaurant Supply, created a places board so they could share how much they love their state with their customers.
Customers love transparency, and using Pinterest place pins to show them all of the ins and outs of your business makes them more likely to trust you. Use Pinterest place pins to share the locations around the world that inspire your products or services.
If you own a cafe, show customers where you get your coffee beans. If you run a Chinese restaurant, tell them where your dishes originate. If other businesses work with you to create your final product, pin them too. You can also share your whole process from start to finish. This will encourage loyalty from current customers and attract new customers.
#g: Demonstrate Your Customer Reach With a Competition
No matter where you’re based, chances are that your products and services are used across the country or even around the world. Let your customers tell that story!
Encourage your customers to pin pictures of your products or services from wherever they are and offer a prize to the pinner who lives farthest from your location.
A competition gives your customers a reason to share the product they bought from you. Not only will people see how popular your products are, each new pin increases your visibility.
Over to You
Pinterest is one of the top social media platforms currently out there, and it’s continually growing. There are a ton of creative ideas popping up on how to embrace new features like Pinterest place pins.
Whether it’s to showcase yourself, your employees, your clients or your partners, use these tips for inspiration on how you can use boards with Pinterest’s place pins to connect your brand to customers around the world. Do it Right and Happy Pining