The other day, a lady came to me and asked * Sorry, what’s the difference between all this internet marketing and digital marketing? *
Wile this is a good question, I decided to put it down in a Blog post, since there are a lot of you out there who don’t know the correct difference. Wile I must admit including my self some many years ago when the digital trend started to boom around the Internet, I hardly knew a difference.
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So, the difference between these two terms is in the type of marketing techniques used. Digital Marketing could be defined as the means of marketing using digital channels, devices and platforms regardless of whether they are online or not. Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet.
Examples of digital marketing media channels may include marketing via sms text messages, podcasts and mobile applications.
For instance an iphone app may work independently after it has been downloaded, thus this kind of media channel is considered as digital marketing.
Whereas internet marketing refers to marketing using channels that require a real time live internet connection. Internet marketing, although using the digital Internet, focuses on every means of getting information to potential customers about products and services a merchant is offering, using only the internet.
Internet marketing enhances the term digital, therefore it is a sub-set of digital marketing.
For instance, marketing via social ads on Facebook is considered as internet marketing technique, as you cannot access Facebook offline.
In our company FeelAndBjørnMedia we utilise both techniques in order to bring the most value to our clients.