Every time I keep watch a SCI-FI movie like Blade Runner or read a Book like Do Androids Dream of Electric Sheep, I keep wonder my self, will some of you, the Baby Boomers Business Owners & Companies, are you ready to win the hearts of the new, digital-first, value-focused and brand-disloyal generation? The Centennials Generation.
Wile I am part of the Millennials Generation, I feel a bit lucky since I always enjoyed technology, the trends, the news, the new me rewired to everything what whispered around the Virtual World. I never been a cynic of trends, but unfortunately I keep meet them. The cynics. Will speak latter about the trends.
But this reminds me to a saying of Jeff Bezos, the CEO and Founder of Amazon.com. ” Your ability to rewire into the trend is the result of good business in the Digital Era, 50% customer choice and 25% technology’s choice and the rest of 25 % can be your choice. ”
It took me a wile to understand this few words, but for now, I’ll stick with the plan, the most likely plan that seeks clarity and understanding to the trend and electric dream I live in, wile trying to not be deceived by the slot machine probability, which most of us, unfortunately do.
But let’s speak about Centennials
By 2035, Centennials will account for 50% of the global workforce, jumping into the workplace melting pot of Traditionalists, Baby Boomers and Millennials.
Their expectations? High. Probably Very High. Their brand loyalty? Low. Very Low. And business owners, pay attention, your rewards for winning them over, could be huge.
Here, Is my 2 cents of everything you need to know about this exciting new wave of workers, shoppers and future-shapers to help you prepare your business for long term success. Why you shod listen to me? Because I been a silent observer for so long, seeing trends, coming and going and testing the waters of tech at a daily basis.
But LET’S STOP HERE A BIT, How well do you know your generations?
How Do You Prepare for a Centennial workforce
Centennials will soon enter the job market. So, what can you, the Business Owner, expects from them and how do they work? Well, first let’s see how do Centennials work.
Switching between screens comes naturally to Centennials, which means they are pro-multi-taskers. They are able to juggle multiple projects at one time, without sacrificing the quality of their work – all the while, mastering a work/life blend.
They’re glued to their phones
Employers shouldn’t be worried if Centennials are on their phones all day – it’s their default position for communicating with colleagues, taking notes and doing research.
“What really upset me ” One of my friends said to me today” at yesterday’s meeting was the assumption that by pulling out my phone, I wasn’t paying attention to my employer. I’m a digital native ” my friend said ”. My friends and I have only known a world where phones are smart. My iPhone is a computer, and it’s natural to take notes on it.
They crave independence
72% of teens say they want to start their own business someday or why not today. Some of them started their business in high school from selling silly things but that doesn’t really matter, it’s the journey of an entrepreneur. Working for someone else at a corporation is less appealing to this generation, who want to be independent. Give them independence in a role, and they’re more likely to thrive and add value to your business. Business owners, pay attention.
From their psychology to their practical and materialistic behaviour, here’s everything you need to know before welcoming the new generation into your workplace.
What do they know?
Well, I tell you what they know and don’t. They don’t know a world without digital technology. From the moment they were born, their brain is rewired in technology that has touched every part of their lives. They’ve never had to cash a cheque, use a hard encyclopedia for homework or open a filing cabinet.
They’ve grown up in the public eye.
Social media took off in 2014 hugely, wile the year 2017 was the Big Bang of so many trends that will define 2018 and further, the what we know and heard about ”Artificial Intelligence, Machine learning and Virtual Reality”, so, it’s in their nature to document their lives online, for all to see. Their knowledge of social media can be a great asset to businesses as they have the potential to create a positive brand image to help the business gain recognition and engagement online to drive success. Business Owners, pay tremendous attention.
What do they think?
They’re informal pragmatists. They’ve had a much more informal upbringing than older generations and the casual start-up, side-hustle, chase-your-passion, anything-is-possible. Centennials mindset has set an example, that will define many future Business Owners how will run their Business.
They’re accepting liberals.
Gay marriage, transgenderism and female equality are the norm for Centennials. More than any other generation, they are accepting of everyone, and these topics don’t need debating.
How do they purchase?
They care about value and values. Centennials aren’t afraid to spend. They’re also willing to pay a premium for offers that increase the perceived value of the product, service or experience. They’re also socially and environmentally aware, and prefer to shop at places that support these causes. Business Owners, pay attention.
They shop online for efficiency.
Centennials prefer to shop online because it’s efficient, but they also shop in physical stores for the functional benefits, not because they actually want to but because they are interested in being observers of trends.
How do they interact with brands?
They trust social influencers. Centennials trust peers over brands, so featuring in an influencer narrative will be more persuasive than advertising. Influencers are also transparent about digital paid posts, and Centennials trust them to make a conscious decision about who they work with.
They aren’t loyal to brands
Centennials will move on quickly if a brand doesn’t meet their expectations. They don’t tolerate mistakes and they don’t give brands second chances. If a page fails to load, they don’t have the patience to try again. Business Owners, pay attention. Did your Website has been converted for any platforms or actions yet? It’s 2018, don’t sleep on technology.
Managing an intergenerational workplace
Soon, your business premises work place could be catering to the conflicting wants and needs of five very different generations. So, what do Traditionalists, Baby Boomers, Gen x and Millennials make of Centennials?
Millennials are looking forward to welcoming their new coworkers. They believe the strength of Centennials lies in their technology and creative skills, which will have a positive impact on the business to drive long term business success, wile Millennials favour more towards ‘patience, maturity and integrity’. The softer skills
Centennials will definatelly need mentors who will look out for them and guide them. You could also consider coaching and on-boarding sessions to introduce Centennial employees to the established ways of working with you, to help them develop the softer skills they still need to hone.
Preparing for the Centennials could bring about some exciting new business changes. Lay the foundations for your new workforce now, and you can look forward to long-term success in the future, creating a workplace where everyone is happier, feels valued and is more productive.