Much focus is made on Linkedin on the Business development benefits to the individual or company or even Job Hunting or General Networking. A much greater benefit are the opportunities and tools the Linkedin offers, from a General Marketing and Branding perspective and how to identify real benefit activity, both at an Individual and Company level. But first of, lets see how to stand out from the crowd, with an up to date Linkedin profile, polished to a shining gleam that’ll catch the eye of professional contacts and serve as a valuable professional web presence.
Update your profile photo.
Yes, thats right. Your profile photo is the first thing that visitors to your LinkedIn profile notice, so it’s important to make sure that it makes a good first impression. Aesthetics of the actual profile picture, here plays an important role. Is it professional, current, and clear? Are you front and center with minimal background distractions? If not, be sure to update your photo since no one wants to do business with a thumbnail image of a blurry persona.
Add a background image.
Humans are incredibly visual creatures, so use that to your advantage and add a compelling background image to your profile. Think of your background image as the entryway to your house and be sure to find an image that welcomes people in.
Revisit your summary.
Your summary is one of your best opportunities to show off your accomplishments and share your aspirations, so use it wisely. Is it written in first person? Does it tell your story: where you’ve been, what you’ve accomplished, and where you hope to go? Remember, authenticity always trumps a list of buzzwords. Tell people your story in a way that even your children can understand.
Add rich media.
Rich media can make the difference between a basic LinkedIn profile and one that shines. Go through an inventory of the work you’ve done since you last updated your profile. Is there a website you created, a product you launched, or an article you were quoted in? Be sure to add rich examples of your proud moments. You can add images, video, website links, SlideShare, and more to your Summary and Experience sections. Always remember: “A picture is worth a thousand words.”
Reach out to people you have worked with this past year and why not the past years, and ask them to provide you with a recommendation. Think beyond coworkers to clients, partners, customers, and organizations where you volunteer. LinkedIn will ask you to approve all recommendations so nothing will hit your page without your okay. And if you’re worried that your boss will think this means you are looking for a new job, think again. Recommendations let people know what others think of you and nothing is more powerful than a peer-to-peer endorsement. Here’s a Ninja Tip for you ”Just ask your Amazon customers for Recommendations. Every little helps.
That’s it! In only a few minutes, you’ve made a solid start on making your LinkedIn profile mark, fresh and useful. Remember to check in and update it whenever there’s something in your career worth noting—not only when you’re job hunting or switching positions—whether it’s a professional accomplishment, a new skill, added responsibility, or a project you’d like to share.